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• Use Advertisements To Spread The Word And Inspire The Clergy and Their Congregations

The biggest single expense by Transplant for Life in the entire National Donor Sabbath campaign resulted from the placement of an advertisement in the Jewish Journal, a Jewish community newspaper covering most of Southern California. We discovered that the mere mention of relating to the public that the names of the synagogues and their clergy was one key reason our campaign was not just a little successful, but very successful. The fact that all of the NDS participants would be made known added a significant inducement to receiving affirmative responses from a number of clergy. Of course, as seen in the SECOND PRIORITY FAX, notification of a deadline and the upcoming presence in the media of the campaign added to the impetus to respond in a timely matter.

Sample advertisement

• Contact and Receive Cooperation From The Media

In retrospect we realized that working with the media can be jsut as effective as placing an advertisement (although if you have the funds, an advertisement is very effective in addition to public relations work with the media). In subsequent years we did, and the results were most satisfying. As stated in the Guidelines and Resource Kit prepared by the Division of Transplantation, Dept of Health and Human Services, "the media are critically important for a successful National Donor Sabbath. Not only do most major newspapers have a religion editor, but there are a variety of local religious newspapers, radio stations, and television shows that can be contacted for support". We are prepared to direct you, based on our experience, as to the best tips for working with the media, including information that can be used to create the opportunities for your message.

Sample press releases

• The Final Opportunity

Once the "word is out" via stories in the media or your advertisement, give clergy one more chance to participate. By then the legitimacy of your efforts will be well established, and most of the "hold outs" remaining will welcome the opportunity to partipate. We suggest sending them a final fax and giving them a final phone call. Again, very few clergy will actually object to participating, but instead will be distracted by other other matters, and will eventually acknowledge and honor your persistence.


The documents below are availableto be downloaded in Microsoft Word format and viewed in PDF format.
More information on Microsoft Word or PDF files...


Word Document	PDF File
Priority Fax 3.doc	Priority Fax 3.pdf

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